Sustainable Sophistication
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When Colombian journalist Marcella Echavarría wrote to Donna Karan Inc. with a novel proposal, she didn’t expect an answer. Her idea, aimed at creating fairer terms of trade for the Southern Hemisphere, was revolutionary: bring traditional crafts to luxury markets while supporting artisans’ socioeconomic development. But the top fashion house was intrigued and bought the first collection, allowing the 35-year-old Echavarría to launch SURevolution in 2005.
