Roberto Azevêdo, Brazil’s current ambassador to the World Trade Organization (WTO), will succeed Pascal Lamy as the director-general of the organization on September 1, 2013, becoming the first Latin American to head the WTO since its creation in 1995. A formal announcement is expected today.
Azevêdo claimed the spot over Herminio Blanco, Mexico’s former Trade Minister and chief negotiator for the North America Free-Trade Agreement, in the final round of the six-month selection process which began in December. While Blanco had the support of the influential members such as the European Union, a majority of the WTO’s 159 member-states voted in favor of the Brazilian. Some analysts believe that Brazil’s active role in protecting the interests of developing countries during global trade negotiations contributed to Azevêdo’s popularity.
Azevêdo, who first joined the Permanent Mission of Brazil to the WTO in 1997, will face several challenges as director-general. He will be responsible for reviving the Doha round of talks, which were officially launched in 2001, and maintaining the organization’s relevance as regional and bilateral trade agreements grow in scope. Azevêdo will head his first biennial meeting in Bali, Indonesia this December.