On July 25, Andrés Manuel López Obrador emerged from his long self-imposed silence, took to a stage in the heart of Mexico City and announced his intention to run for president in 2012. It was not unexpected, as ridiculous as his candidacy may seem to many.

Plaza Zócalo was filled with supporters welcoming “El Peje,” as López Obrador is known, and chanting “Es un honor, estar con Obrador” (It’s an honor to support Obrador). Confetti flew, arms raised in unison and slogan-covered signs flourished among a group that, once again, threw their hearts and hope at the once and future candidate.

This scene brings to mind the magical town of Macondo, created by Gabriel García Márquez in Cien años de soledad, where the whole population loses its ability to remember.  And as in the Macondo of Cien años, it seems we in Mexico need our own José Arcadio to figure out how to get the population to remember again.